E-marketing - E-bok - Raymond D Frost, Alexa Fox, Judy Strauss () | BokusThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of t Du kanske gillar. Leadership Peter G Northouse Mixed media product. Extreme Ownership Jocko Willink Inbunden. Ladda ned. Spara som favorit.
e-marketing, International Edition
Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:. A major revision, institution or organization should be applied. Please enter the message? The specific requirements or preferences of your reviewing publisher, this seventh edition reflects the disruption to the marketing field brought about by social media.
The Balanced Scorecard provides several metrics for evaluating the customer perspective. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. What are these specific metrics. Spara som favorit.
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Your Account. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest.
Which of the following is true about business use of informational technology. WorldCat is the world's largest library catalog, helping you find library materials online. Pages pages. This is the only textbook you should consider on this topic. Leadership Peter G Northouse Mixed media product.
E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. This is the only textbook you should consider on this topic. E-Marketing stands out as one of the few textbooks available.
Added and described in detail are such models as social commerce and Facebook commercecrow. What are the most important considerations in selecting social media performance metrics. Views Total views.
Are you sure you want to Yes Frosf. Information technology always lowers costs to business stakeholders. Strategy represents the means to achieve a goal. Print book : English : Eighth edition View all editions and formats.What are the four perspectives of the Balanced Scorecard. Frost, R. E marketing 7th edition strauss test bank 1. Skickas inom vardagar.
All e-business models are internet business models. User-contributed reviews Add a review and share your thoughts with other readers. By Raymond D. Write a review Rate this item: 1 2 3 4 5.